Jeep Turns Vancouver Street into a Stream to Showcase the Cherokee
Be cautious accepting a test drive from Jeep—they may surprise you with a river. Just this weekend, Jeep suspended traffic in an unknown city street in Vancouver to transform it into a wild mountain river accompanied by several other terrains.
Drivers were recruited to test the Jeep Cherokee and follow their GPS through downtown Vancouver. Unknowingly, they’d be testing the Cherokee in more conditions than one.
The actual commercial aired over the weekend. Oliver Francois, Chief Marketing Officer of FCA says, “We wanted to bring to life the real world capabilities of the Jeep Cherokee in a unique approach.” Unique may be an understatement. We’ve seen interesting marketing events, especially from Jeep, but this is a first.
Quirk Chrysler Jeep has the new 2015 Cherokee in stock to satisfy all of your off-roading needs.